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junio 25, 2021

Breathe

With the Breathe mobile application we help people who meditate or start in this world to be more constant in their meditations and be more motivated

Task

The problem that I raised at the beginning turned UP during the research phase and I managed to solve the problem of loss of constancy in meditation (among others) by creating a digital MVP after much iteration and definition

  • Strategy

    UI / UX Design

  • Design

    Product Design

desiree-alcazar-breathe-app-proyecto-ux-ui-design-thinking-intro
desiree-alcazar-breathe-app-proyecto-ux-ui-design-thinking-moodboard

Challenge

Create a digital product that helps people who meditate to be more constant

I carried out the research tasks, studied the competition, defined the problem and based on Design Thinking and with the support of the tools (Empathy Map, Lean Ux Canvas, User Persona, Journey Map, User Flow …) I was able to develop three features from the MVP of Breathe. 

Now is the time to consistently create our visual world. The brand of a product is essentially its personality. Defined colors, typography, brand attributes, and visual design components. Always keeping accessibility in mind.

What i do

The goal has been to create an application that rewards persistence in meditation and helps people feel more motivated

The Breathe app will help the user to do these things

– They will be able to be more constant in their consecutive meditations because they will achieve achievements that will help them to be more motivated with their meditation.
– People who meditate can easily and intuitively find the categories of meditations.
– People will be able to see a follow-up of their process and do express meditations in case of not having much time.

Learning

When you work as a team you advance much faster and you always have a feeback person by your side 🙌🏼 It has also caught my attention that the first hypothesis / problem that I had in the first place was thrown at me by the user in surveys and interviews. The user with the feedback from him with the usability tests gives you great information of value and gets you down to earth (to the real world) 😁

That is why research and iterations at the beginning are so important so that you can change course as soon as possible 💪🏼

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